Unlocking Revenue Growth: Expert Commercialization

Commercial strategy and growth transformation for B2B and industrial enterprises

A boutique advisory firm led by senior operators from GE, Wabtec, AIG, Schneider Electric, and Kaleris (Accel-KKR)

What we do

Substantive commercial work, led by senior operators.

Catalitca works with founders, executive teams, and PE operating partners on the commercial questions that don't fit a standard playbook — modernizing go-to-market, building partner ecosystems, integrating post-acquisition commercial organizations, and aligning marketing, sales, and finance around a single growth model.

Our practice areas span industrial digital transformation, B2B software, supply chain technology, and enterprise marketing. Clients have included Fortune 100 enterprises, PE-backed mid-market companies, and late-stage venture-backed startups.

Andrew Strother — Managing Partner. Former enterprise commercial leadership at Kaleris (Accel-KKR) and GE Transportation (Wabtec).

Jennifer Sunshine — Managing Partner. Former global marketing leadership at Schneider Electric, AIG, and GE Power & Water.

FOUNDED AND LED BY

Engagement Models

Strategy & Advisory

Senior-partner-led engagements on commercial strategy, go-to-market design, partner ecosystem architecture, and board-level commercial questions. Typically 4–12 weeks.

Project Execution

Defined-scope engagements with deliverables: pricing transformation, GTM playbooks, RACI design, post-acquisition commercial integration, customer journey mapping, sales effectiveness build. Typically 8–16 weeks.

Augment & Support

Embedded partner roles where a Catalitca leader joins the client's executive team for a defined period — interim CRO, interim CMO, fractional commercial leadership during transitions. Typically 3–9 months.