Where we work

Catalitca operates in three practice areas, each led by senior operators who have built and run commercial organizations at global scale. We work in the moments where commercial strategy, marketing, and product have fallen out of alignment — when a company is scaling, integrating an acquisition, entering new markets, or rebuilding its go-to-market for a different growth phase.

Industrial Digital/Platform Commercialization

For industrial software, supply chain technology, and industrial AI companies — and the PE firms that back them. Commercializing data, analytics, and software platforms for asset-heavy industries — ports, rail, supply chain, mining, manufacturing, and energy. Engagements span channel partner ecosystem design, OEM and SI alliance structuring, value-based pricing and ROI modeling, international deployment frameworks, and commercial turnaround for industrial SaaS businesses.

Commercial Strategy & Go-to-Market

For founders, CROs, CCOs, and PE operating partners. Designing, restructuring, and accelerating commercial organizations for B2B and industrial enterprises. Engagements span market sizing and segmentation, go-to-market design, pricing transformation, partner ecosystem architecture, international market entry, and post-acquisition commercial integration.

Revenue Marketing & Growth Transformation

For CMOs, CROs, founders, and boards modernizing the marketing function. Rebuilding enterprise marketing organizations to operate as measurable revenue engines, with marketing, sales, and finance aligned around a single growth model. Engagements span marketing org and RACI design, demand generation strategy, marketing and sales technology integration, customer journey mapping, quantitative marketing audits, and growth strategy.