Meet Our Team

Andrew Strother

Managing Partner

Commercial leader for industrial digital transformation. His work spans the messy seams of industrial software — ports, rail, supply chain, mining — where partner ecosystems, operational technology, and enterprise platforms have to align before revenue scales.

Before launching Catalitca, Andrew led enterprise commercial strategy at Kaleris (an Accel-KKR company), where he structured an $18M digital supply chain platform deployment for a global mining client and led post-acquisition commercial integration across three SaaS businesses. Earlier, at GE Transportation (now Wabtec), he was the commercial leader for GE's maritime ports digital initiatives — laddering a $1.5M Port of Los Angeles pilot into a $15M global ports analytics platform, and winning the Port of Gothenburg public tender to extend it across European stakeholders. He also built a $100M operational software pipeline on top of GE's $1B locomotive services agreement and structured multi-party commercial frameworks that opened markets in Singapore and Kazakhstan.

At Catalitca, Andrew works with industrial software, B2B SaaS, and AI companies on commercial acceleration, partner ecosystem design, and turnaround commercial strategy. He's particularly drawn to clients building data and analytics platforms for asset-heavy industries — the work that requires both domain credibility with operators and structural creativity with channel and financial partners.

Andrew holds an MBA from the University of Hawaii's Shidler College of Business and Sun Yat-Sen University (Guangzhou), and a BS from UNLV's Lee Business School.

Derek Wilson
Derek Wilson
Derek Wilson

Enterprise GTM & Analytics Master Architect

B2B Specialties: pipeline analytics, sales forecasting, marketing and sales analytics, sales effectiveness, data architecture, sale, process, value positioning, customer journey alignment

Projects: Sales forecast processing and reporting, Full funnel pipeline analytics, CRM implementation, Third-party data ingestion and activation, Technical sales process development, Territory strategy, construction and optimization, ABM data processing, Process automation, End-to-end sales & marketing data architecture, Revenue & price modeling

Outcomes: GTM operation efficiencies driving $80M new business revenue of B2B software licensing. Rebate scheme development delivery 10% growth for $90M anti-inflammatory drug. Pipeline analytics & sales process design contributing to 25% increase in sales win rate and 30% increase in avg deal size

Jiamin Zhang

Global Growth Sales Execution

B2B Specialties: Research solution sales, enterprise SaaS, academic and government account strategy, research analytics, pipeline forecasting, CRM optimization, consultative selling, value positioning, stakeholder engagement, GTM strategy, customer expansion and renewal strategy

Projects: Strategic account planning, enterprise licensing negotiations, CRM and sales enablement, pipeline forecasting and reporting, full-cycle opportunity management, customer expansion strategy, regional market development, proposal development, pricing strategy, competitive analysis, research partnership development

Outcomes: Drove enterprise pipeline growth through consultative sales engagement.Strategic account management, upsell, and renewal execution across complex solutions.

Simona Paulauskaite

Enterprise Business Devolopment & Demand Gen Leader

Specialties: Revenue marketing, building, and scaling global SDR teams, inbound/outbound outreach, SDR technology, lead to revenue process, data and analytics, marketing and sales alignment

Projects: RACI Design SDR Orgs, Quotas, and Compensation, Hiring, Repeatable Pipeline Strategy, Key Account Strategy, Lead to Revenue Process Optimization and Data Frameworks, Marketing & Sales Integration Plan

Outcomes: Increased Enterprise net new business pipeline X4 and reduced costs by 30%, transformed and reorganized the global SDR team to be more effective and efficient at gaining net new business and further penetrating key accounts, millions in closed Enterprise business, repeatable pipeline, and accelerated global expansion

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