Meet Our Team

Jennifer Sunshine

Managing Partner

Marketing and growth leader for B2B enterprises in transformation. Her work focuses on the place where marketing stops being a brand function and starts being a revenue engine — building the org structures, technology stacks, and pipeline systems that turn enterprise marketing into a measurable contributor to growth.

Jennifer's operating background spans nearly two decades of B2B and industrial marketing leadership. She most recently served as Global Head of Performance Marketing and Innovation at Schneider Electric. Earlier, she was Global Head of Digital Marketing, Commercial at AIG, leading digital marketing across the company's global commercial insurance business. Before that, she was the Global Demand Generation Leader at GE Power & Water, building demand generation programs at industrial enterprise scale. For eight years she founded and led Sunshine Digital Consulting, advising B2B and enterprise clients on digital marketing strategy and execution.

At Catalitca, Jennifer works with B2B software, industrial, and enterprise clients on revenue marketing transformation, marketing-sales integration, and growth strategy. Her engagements have generated more than $1B in realizable pipeline, lifted sales pipeline by 40%, increased year-over-year conversions by 69%, and expanded new-logo delivery by 20% in six months. She specializes in the moments when marketing organizations need to be rebuilt around how revenue actually gets created — RACI design, technology and process integration, and the customer journey mapping that connects them.

Jennifer also serves as a Guest Lecturer in Branding and Integrated Communications at The City College of New York, a role she's held since 2021. She holds an MBA in Marketing from the University of Notre Dame's Mendoza College of Business and a BFA from Carnegie Mellon University.

Andrew Strother

Managing Partner

Commercial leader for industrial digital transformation. His work spans the messy seams of industrial software — ports, rail, supply chain, mining — where partner ecosystems, operational technology, and enterprise platforms have to align before revenue scales.

Before founding Catalitca, Andrew led enterprise commercial strategy at Kaleris (an Accel-KKR company), where he structured an $18M digital supply chain platform deployment for a global mining client and led post-acquisition commercial integration across three SaaS businesses. Earlier, at GE Transportation (now Wabtec), he was the commercial leader for GE's maritime ports digital initiatives — laddering a $1.5M Port of Los Angeles pilot into a $15M global ports analytics platform, and winning the Port of Gothenburg public tender to extend it across European stakeholders. He also built a $100M operational software pipeline on top of GE's $1B locomotive services agreement and structured multi-party commercial frameworks that opened markets in Singapore and Kazakhstan.

At Catalitca, Andrew works with industrial software, B2B SaaS, and AI companies on commercial acceleration, partner ecosystem design, and turnaround commercial strategy. He's particularly drawn to clients building data and analytics platforms for asset-heavy industries — the work that requires both domain credibility with operators and structural creativity with channel and financial partners.

Andrew holds an MBA from the University of Hawaii's Shidler College of Business and Sun Yat-Sen University (Guangzhou), and a BS from UNLV's Lee Business School.