Meet Our Team

Jennifer Sunshine

Enterprise Marketing & Digital Genius

B2B Specialties: revenue marketing, digital marketing, strategic growth plans &marketing & sales technology

Projects: RACI Design Marketing Orgs, Digital Transformation, Growth Transformation, Quantitate Marketing Audits, Marketing & Sales Integration Plans, Marketing Strategy Playbooks (people, process, technology), and Customer Journey Mapping

Outcomes: Generate $1B realizable pipeline, increased sales pipeline by 40%, Increased YoY conversions by 69%, increased marketing org’s delivery of new logos by 20% in 6 months

Andrew Strother

Enterprise Sales Strategy & Pricing Wizard

B2B Specialties: value pricing, strategic mapping, process mapping, commercial operations, strategic account selling, outcome selling, commercial compensation strategy, commercial transformation

Projects: Price Optimization, BD strategy,Corporate Strategy, Strategic Account Delivery, Value Proposition (audit, design ,test, refine)…

Outcomes: $100M top margin growth by repricing flagship products, reshaped client’s OEM software landscape, commercially architected supply chain product, industrial go-to-market strategy with new and legacy products

Derek Wilson

Enterprise GTM & Analytics Master Architect

B2B Specialties: pipeline analytics, sales forecasting, marketing and sales analytics, sales effectiveness, data architecture, sale, process, value positioning, customer journey alignment

Projects: Sales forecast processing and reporting, Full funnel pipeline analytics, CRM implementation, Third-party data ingestion and activation, Technical sales process development, Territory strategy, construction and optimization, ABM data processing, Process automation, End-to-end sales & marketing data architecture, Revenue & price modeling

Outcomes: GTM operation efficiencies driving $80M new business revenue of B2B software licensing. Rebate scheme development delivery 10% growth for $90M anti-inflammatory drug. Pipeline analytics & sales process design contributing to 25% increase in sales win rate and 30% increase in avg deal size

Simona Paulauskaite

Enterprise Business Development and Demand Gen Leader

Specialties: Revenue marketing, building, and scaling global SDR teams, inbound/outbound outreach, SDR technology, lead to revenue process, data and analytics, marketing and sales alignment

Projects: RACI Design SDR Orgs, Quotas, and Compensation, Hiring, Repeatable Pipeline Strategy, Key Account Strategy, Lead to Revenue Process Optimization and Data Frameworks, Marketing & Sales Integration Plan

Outcomes: Increased Enterprise net new business pipeline X4 and reduced costs by 30%, transformed and reorganized the global SDR team to be more effective and efficient at gaining net new business and further penetrating key accounts, millions in closed Enterprise business, repeatable pipeline, and accelerated global expansion

Derek Wilson
Derek Wilson

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